ARC’TERYX VEILANCE
Menswear FW20

Brought a slightly surreal, playful vibe to Veilance’s technical world for FW20. While keeping the gear anchored in serious weather protection, I focused on softening the rigid look of pure function. I played around with looser proportions and subtle, unconventional design twists to break up the brand's usual serious tone, balancing clean urban utility with a more imaginative style.